@ 54: "What does a travel demand management executive do?"
"(laff) My our goal is get fewer of our students staff and faculty to drive alone in thier cars everyday and to get more of them to try more more sustainable forms of transportation."
"... your trying to change the culture"
"we really are, we're trying to start witth the campus environment and gradually go into the city* and the region and change the way people think about transportation"
@2:19: "...regardless what they are currently doing we get them to sign a pledge** saying they're willing to try..."
* which is not University lands ** and now we have your names and can harass you at will
Related: Why do software companies have green czars?
